Procyanidin and Madiran Imperatives

Uniquely and utterly compelling about Procyanidins and heart healthy SW French red wines is -

• Epidemiological studies reveal populations that consume high dose procyanidin foods in their regular daily diet have the greatest longevity
• Official French census data shows the local population in this region has double the French national average of men over 90 years
• Corder’s research was conducted on cultured human tissue – not other animals
• Procyanidins in these traditionally made red wines is a healthy compound in the highest doses and are part of a natural diet – NOT an unnaturally high-dose supplement that is possibly not even absorbed fully as has been observed about some supplements
• Corder's research identified that with one glass per day, after 2 weeks it provided support for healthy blood pressure levels
  
• Our range of heart healthy red wines are tested to be sure they have the highest concentrations of procyanidins which in general are around 10 times more health potent than the average new-world (soft, sweet, easy drinking) style red wines
• Our customers also report more vitality and better sleep

Other research has stated that these polyphenols in red wine also offer support for mental clarity and focus, healthy blood sugar balance and other antioxident protection.

British Heart Foundation - quoted Nov 07
Prof Pearson, associate director of the BHF, said in regards to healthy red wines "Maybe it's time we revised our policy,..", "I think that perhaps we are being too cautious. We've always been reluctant to promote alcohol because of the obvious risks of over-drinking, but I think there's enough evidence now for us to have a re-think".

The context is that heart disease is NZ’s biggest killer – more than cancer. 12,000 people are admitted to hospital each year with heart problems. The World Health Organization (WHO) predicts that heart disease will be responsible for 60% of deaths world-wide by 2015.

Stroke is NZ's 3rd largest killer. Stroke is largely preventable, yet 8000 New Zealanders a year suffer a stroke. Half are caused by high blood pressure and a third are fatal.


"Nowhere in the world where populations are given drug treatments to manage cardiovascular health, have they achieved the low levels of heart disease related deaths, as occurs in Gers where they drink these wines" Professor Giovanni de Gaetano, M.D., Ph.D

This is the REAL FRENCH PARADOX